HISPANIC MEDIA LANDSCAPE GROWING IN TWO LANGUAGES
It’s big news that major media players like Disney, NBC, AOL’s Huffington Post and Bloomberg are establishing beachheads in the ever-growing Hispanic market, but what’s even more significant is that...
View ArticleNew Study Finds Hispanic Population Growing Increasingly Affluent
As the Hispanic population continues to grow, new data finds that the number of affluent Hispanics is increasing. According to the report by Packaged Facts, the amount of wealthy Hispanic households...
View ArticlePew Research Explains Nation’s Highest Work Force Growth
According to new information by the Bureau of Labor Statistics, Hispanics will account for 74% of the growth in the nation’s labor force from 2010 to 2020. Hispanic share of work force growth has...
View ArticleDenny’s Launches First National Campaign for Hispanics
Partnering with Cesar Millan, Star of National Geographic WILD's 'Dog Whisperer with Cesar Millan,' Denny’s is launching a comedic video campaign targeted at its Hispanic customers.
View ArticleNewest “Got Milk?” Campaign Features Prominent Hispanic Spokeswoman
Based on research pointing to a strong connection between Hispanics and breakfast, the Milk Processor Education Program has announced its latest campaign, featuring Latina celebrity Salma Hayek as its...
View ArticleLatest American Pulse Survey Shows Hispanics Use Social Media Most
Hispanics are the most frequent users of social media sites, reveals the latest study from BIGInsight's American Pulse series. The study looked at six different social networking sites, and Latinos...
View ArticleAcculturated Latinas are Significantly Outspending the General Market
A study released by Latina Insights reveals that acculturated Latinas have a strong level of consumer confidence, outspending the general market by shopping both in-store and online.
View ArticleIs a “multicultural segment” a future possibility for Marketers?
The Sensis Agency reflected on the common multicultural marketer's question: “Do the consumers we collectively work to reach act, think or behave similarly?”
View ArticleWhy Online Hispanics should be a part of your future marketing plans
Online Marketers may want to target online Hispanics as they are growing three times more faster than the general population. There are 33.5 million Hispanics online, equaling to 15 percent of the U.S....
View ArticleToyota Prius v sponsors new blog on Yahoo! En Espanol
“Vida Ecologica,” sponsored by Toyota Prius v, is the new blog hosted on Yahoo! En Español Canal Mujer that has tips on how to live a more environmentally conscious lifestyle.
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